April 18, 2015
Congrats to the Columbia Journalism School Women in Media group for organizing the 2nd annual Conversations in Journalism conference, a day-long conference with wide ranging conversations about the craft and profession of journalism with a highly impressive line-up of female speakers. Here’s a quick summary of the fascinating panel discussions:
The Changing Landscape of Media
Moderator: Susan E. McGregor
Panelists: Lisa Hsia, Kelly Senyei, Dorinda Bagwell-Angelucci, Sarah Darville
The media landscape is changing fast and everyone (brands, networks, publications, content creators, etc.) are all just trying to keep up. Several of the panelists highlighted to need to stay a student — constantly learning and adapting.
Lisa Hsia from Bravo noted that her network thinks about all their shows as a multiplatform experience, which pushes them to experiment with new platforms (i.e. Periscope) to engage viewers in deeper ways. Lisa recounts that she needs to push innovation and experimentation as a low cost, and demonstrate the ability to scale and repeat in selling the ideas to higher ups and sponsors. Kelly Senyei, CJS alum and owner of a food & lifestyle site, shared practical tips on knowing your audience and their behaviors, tailoring the message to the platform, and dividing your efforts between creating great content and distribution/marketing.
Given the barrage of content and new tools, CSJ’s Susan McGregor aptly asked, who do you prioritize and allocate your time? Sarah Darville of NYC’s Chalkbeat noted that they invested more in improving their newsletter after getting positive responses in a reader survey.
- fish where the fish are; place related content in existing communities
- invest in building relationship with your audience (via newsletter, etc.), and they will follow you
- network with people and share skills